When the glorious sound of the UPS truck rumbles it's brilliant, brown body down your block, your heart races while your epidermis covers itself with goosebumps.
Ah, yes, finally, after refreshing the tracking number page repeatedly, your new love has finally arrived!
Your brand new camera. Holy shit. You've adorned her lines each and every time you sat on your porcelain thrown whilst fingering your B&H catalog. Hard to believe she's arrived, the new (fill in your brand of choice) DSLR is really here. Never has a delivery person looked so beautiful as on this day they proudly prance to your front door. Delicately, they embrace your package that proudly reads fragile. On this day, that brownly clad courier of cargo has a unique glow about them.
"We can't fix that here. You'll need to send that into the manufacturer."If any were a time that it was appropriate to adolescently use the euphemism, WTF, that was it.
Then on down the line, still parked in front of the shop, you call every camera shop, and there ain't many these days, in a 50 mile radius, still ready to journey to whomever can help and help NOW.
Like a broken record, you get the same answer again and again. Is this a goddamn conspiracy or what?!
Send to the fucking manufacturer? Every resource tells you that you'll be separated from your beauty for a good 4-6 weeks.
It's just a (fill in disaster here). Should be simple enough to repair, right? In and out, right? Wrong.
Being an educated human, you know that Joe Camera Shop won't touch your uber expensive camera due to warranties, insurances, bureaucracies, whatever.
If only there was a miracle worker. Some way that you didn't have to send that DSLR, arriving with a sea of others, waiting in a very long line to have had any attention paid to her. A route that true care would be given to that camera, while also being certified across the board to bring her back to her original shine. If only.
Queue Superman jingle.
Let me forewarn you my friend, my friends, you will have a strong urge to bow before me given the bomb I'm about to drop on you.
If only? Oh, IF people, IF indeed.
SIDEBAR :: I know there may be a few of you reading this with a bit of skepticism, seeing the PHOTOTECH logo posted high and proud at the upper right of the blog's pages. My friends, you know I'm as transparent as a hooker's high heels. Were deals made and hands shaken? Of course. I'm the last person to pull the wool over anyone's eyes. BUT, do you really think I would be praising their awesomeness or have even considered getting in bed with a business that was anything less then superb? ME?! Come on! People, you know me better than that by now and if you don't? Sheeeiiittttt. Mark my words. I would not have shipped that $6000.00 USD Nikon D4 body to Hell's Kitchen unless there was 1,000,000% trust between both parties.Summarization
Some of you may have lived through the aforementioned experience. Some of you my swear it will never happen to you. Fuck no, you say. That stuff only happens to the other dude. Guess what homey, your mind's playin' tricks on ya.
When you tragedy occurs, here's what my peeps got going on over there in The Big Apple.
Customers are consumers, professional photographers, dealers and manufacturers from all over the United States.
- Convenient locations on 360 west 36th Street
- Same day or Quick turn around time for professionals and tourists
- Loaner equipment available for select models while you wait
- Same day service on some broken LCD screens, CCD cleanings, battery door replacements, bent memory card pins, broken lens mounts and other minor repairs
- Messenger service available within Manhattan for the busy executive or juggling assistant
- Trusted reputation within New York; members of BBB, City search 2009 electronics winner
- Peace of mind with guaranteed workmanship
- Playstation, Xboxes and broken mobile devices also repaired
- Lost data on your media cards? No worries, they are serviced as well
NERD FILE ::
I've written damn near a novel here today so I'll keep it short and sweet. Famous last words, right? LMAO.
I crack myself up.
Where were we? Ah ha. The abstract-ish ratchet. Excuse the digression.
To the left here is my iPhone snapshot of the studio set up.
Frequent fliers of this blog know that I've recently been having quite the affinity for that seamless roll of Thunder Gray from Savage. Yo. Thunder Gray is sooo clean, classy and versatile! And it beats the hell out of trying to turn white paper gray by way of The Inverse Square Law. I'm no dolt, don't get me wrong. I use the law frequently for different lighting scenarios but when working in tight quarters, protons bouncing off of bright walls, turning white to gray is a pain in the balls.
The set up is almost totally accurate. The only thing askew is the reflector over there at camera left. I actually held that just out of frame, camera left, about a foot from the ratchet. If you were wondering it's a Westcott 40 inch 5-in-1 reflector.
Boomed overhead is the key. The Westcott 28 inch Apollo softbox; my most used and abused mod. creating the beams inside is a Canon 430EXii speedlite.
Ole Betsy is perched atop the super duper awesome FEISOL carbon fiber tripod. I can't remember the model number for shit. Love that beast.
Communicating between Betsy's brain and the strobe are Pocketwizard Plus ii transceivers.
If you take a close peek, you can see the ratchet A-clamped atop a lightstand.
What you can't see is the chunky Nikkor 24-70 2.8. No other reason that I used it as it was the first one I grabbed out of my sack.
I think that's....oops....just a few more specs.
Shutter :: synced at 1/250
Aperture :: f/9.0
ISO :: 400
WB :: Somewhere in the 5700°K vicinity
Post production? Not a ton. All in ACR. The heavy vignette was done in post as well.
Fuck. I'm sick of me so I know you gotta be sick of me by now.
Time for a beer.
And don't forget ::