First of all, if you're in the photography community and have been living under a lens cap for the last few years, Strobist is the number one website for those learning how to use off camera flash. His site is visited by millions upon millions of people each year and these numbers continue to grow by the day. David Hobby, the author of Strobist began his career as a newspaper photographer and has transitioned to full time blogger. His articles are very educational, detailed and easy for photographers at any level, to understand.
If you have just crawled out from under that lens cap, I highly recommend familiarizing yourself with the Strobist website, no matter what level you are shooting at. Beginners can learn what it takes to become a pro and the seasoned pros, well, old dogs can learn some new tricks.
As for the quote, "don't let good light ruin a photo," just think about those words for a minute.
The Strobist Phenomena
Your life may have changed from your newest findings. People have discovered your work and decided that they want to hire you for their engagement photos, wedding photos or whatever the case may be. You have turned from point and shoot amateur to a professional, almost overnight.
Ok, ok, that may not be everyone's situation, but I know there are many out there aspiring to make it to that, extremely difficult, next level, pro. Maybe a couple years back, this hobby, in your head, was as far as you could see yourself going. Now, you have made improvements in your style and execution and now see the possibility of turning pro a, well, possibility. As you decide to put your nose to the proverbial grindstone, you realize this is hard work. On the other hand, you continue to learn new lighting techniques and see continuing improvements in your portfolio.
After a while, you the photographer, have turned into a full time strobe addict. Not to fear, we have all reached this point at some time in our photography lives. I too became obsessed with only lighting my photos artificially. It gives one a great feeling of power and creativity. Bright sunny day? Screw it, just overpower that ambient, set the flash to high speed sync and that sun is as good as gone. The giant strobe in the sky has become your enemy as you do everything in your power to avoid letting it rear it's ugly head in your photos.
"Who cares?" The photos you are now making are awesome. Ambient light is for amateurs. Right? Wrong.
Ambient Is Your Friend Too